3 edition of science of prices found in the catalog.
science of prices
John A. Todd
by Oxford U.P
|The Physical Object|
|Number of Pages||264|
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While most sales books are based on the author's experience, every chapter in this superbly well-written book is rooted in science.” —Gerhard Gschwandtner, CEO of Selling Power “Can science and selling come together. YES, and in a powerful way—just read this book. The Science of Selling is as good as it gets—fantastic and really usable/5().
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What It's About: Two of the world's most esteemed pricing experts, Robert J. Dolan and Hermann Simon, wrote this truly groundbreaking book on pricing inwhere they defied popular pricing beliefs and conventions, and emphatically argued that you, the manager, should set your own price, and not base it on either markets, competitors, or your costs.
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: Science and Values: The Aims of Science and Their Role in Scientific Debate (Pittsburgh Series in Philosophy and History of Science) (): Laudan, Larry: BooksReviews: 1.
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